Read what's
inside.
Editorial, technical, regulatory.
Editorial content from GranovaQ® Inside: technical explainers, industry trends, function explainers, regulatory and IP notes, and white papers. Practical knowledge for building trust in a material brand.
Coming soon
Regular articles are planned to start from early 2027. This page outlines the planned topics and our editorial approach. To hear when articles go live, see the options below.
01 / Planned topics
Five topics.
Materials science
GQD, the physical process and quantum size effects
The physical chemistry of graphene quantum dots, how a purely physical process differs from oxidation methods (the Hummers method), and applications of quantum size effects. For business planning, procurement and R&D teams.
Industry trends
Preservative-free cosmetics, functional textiles, bedding
The move toward preservative-free cosmetics, competition on functional features in textiles, and what the bedding and home markets are asking for. Industry trends seen from the material side.
Function explainers
The five functions, as marketed in Japan
What each function (antibacterial and odor-resistant, antiviral, anti-mite, anti-mold, far-infrared emission) refers to and how far it can be stated, including limits such as "specific bacteria" and "specific viruses". For brand communications and marketing teams.
Regulatory & IP
Japanese regulations and material-brand wording
Which wording can and cannot be used for cosmetics, sundries and textile products under Japanese regulations, and how to choose words when describing what a material does.
White paper
Inside adoption guide by industry
A PDF of about 20 pages setting out the points to consider when adopting Inside in cosmetics, apparel, bedding, sports, elder care and OEM. To be offered on email registration.
The functions above describe the material itself, as marketed in Japan. They are not claims that any product protects people from bacteria, viruses or disease. Claims that may be made for products sold outside Japan depend on local regulations (for example, the U.S. EPA and the EU Biocidal Products Regulation). Please consult us for each market. See Functions.
02 / Editorial approach
How we write: three principles.
Approach · 01
Where technology meets industry
Not materials science alone, nor industry trends alone, but where the two meet: what a material brand can change.
Approach · 02
Functions with real examples
Concrete articles that state the scope of each function alongside real formulation examples, not abstract theory. This ties directly into how trust is built into the Inside Program.
Approach · 03
The regulatory line in Japan
Articles written within the limits of Japanese regulations (the PMD Act and the Act against Unjustifiable Premiums and Misleading Representations), so brands can use them safely as communication material.
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The latest articles,by email.
A monthly email with new technical explainers, industry trends and function explainers. For business planning, procurement, R&D and communications teams.