Case study in preparation
Launch Partner #003
Bedding & home textile
In development talks with a major bedding and home brand.
03 / 06 · Bedding & Home2026
In the bedding —
Inside.
GranovaQ® Inside · Bedding & Home
Bedding and home textiles are used every day, and buyers expect comfort and easy care. GranovaQ brings the material's functions, as marketed in Japan, to fillings, covers and towels.
01 / Industry challenges
What the industry faces.
01 / Challenge
Sweat and sebum.
Bedding takes in sweat and sebum night after night, and consumers would like to wash it less often. The answer has to come from the material.
02 / Challenge
Where comfort claims stop.
Under Japanese regulations, wording such as “better sleep” or “relieves fatigue” is not used for bedding. Brands need other words to describe comfort.
03 / Challenge
Hard to stand out.
Pillows and mattresses differ little in function, and their messages look alike. A material brand adds a third dimension.
02 / What Inside brings
Inside × Bedding & Home.
Three things a brand gains in bedding and home textiles by carrying the Inside logo: function, differentiation and co-marketing.
01 / What Inside brings
Functions that last.
Blended into the fiber, the material's functions hold up through washing and last a long time — well suited to bedding that is used for years.
02 / What Inside brings
New words to tell the story.
“Made with Inside” lets you talk about what is inside the product in material-brand terms, without making health claims.
03 / What Inside brings
Across the whole home.
Use it consistently in pillows, duvets, towels and curtains to build an Inside lifestyle story.
03 / Grades & loading levels
Recommended grades and loading.
Recommended Grade
20 / 50 nm
For bedding and towels
Loading
1.0 – 3.0 %
Of fiber weight
Form
Kneaded into fiber
Fillings and cover fabrics
04 / At a glance
Key facts.
Antibacterial
Antibacterial
Inhibits the growth of specific bacteria on the fiber
Anti-mite
Anti-mite
For fillings and cover fabrics
Anti-mold
Anti-mold
For bedding that holds moisture
Metal-free
No metals
Bound into the fiber; does not leach out
The five functions of GranovaQ, as marketed in Japan — antibacterial and odor-resistant, antiviral, anti-mite, anti-mold and far-infrared emission — are explained on the Functions page. They describe the material itself, as marketed in Japan. They are not claims that any product protects people from bacteria, viruses or disease. Claims that may be made for products sold outside Japan depend on local regulations (for example, the U.S. EPA and the EU Biocidal Products Regulation). Please consult us for each market.
05 / Launch partner
06 / FAQ
Frequently asked questions.
- Q. Can we sell it as “bedding for better sleep”?
- A. Under Japanese regulations, efficacy wording such as “better sleep” is not used, so we describe the material only — for example, “a material chosen with restful comfort in mind.” Outside Japan, claims depend on local regulations — please consult us.
- Q. Can we use it in OEM proposals to bedding and home-textile companies?
- A. Yes. In the Inside Program, we plan PR and promotion together with the adopting brand. A proposal flow is in place whether the project is led by the OEM or by the brand.
- Q. Can it be blended into fillings?
- A. Yes. It can be blended into fillings, cover fabrics and outer covers. The loading is optimized for each layer.
- Q. Does it affect the color of the fabric?
- A. GranovaQ GQD is used in small amounts, so its effect on the fiber's natural color is minor. It is already used in light-colored fibers.
— Apply for Inside · Bedding & Home
Think graphene.Think GranovaQ.
From samples and formulation review to Inside qualification and a joint launch. A single point of contact guides you through a flow set up for bedding and home textiles.