Look for the
Inside mark.
Products with the mark · Coming soon
A hub for finding products with the GranovaQ® Inside mark, by industry or by part of daily life. Products will be listed from Phase 1B (early 2027), starting with the first Inside-qualified brand, with direct links to where each product is sold online and in stores.
Coming soon
As soon as the first Inside-qualified brand (the first cosmetics launch) is announced, this page will link to its products online and in stores. To hear about new listings by email, sign up for the newsletter below.
01 / By industry
Inside products by industry.
Products from Inside-qualified brands will be added in five industries. Each card will show the product name, brand, qualification date and a link to buy online.
Industry · 01
Cosmetics
Shampoo / scalp essence / body wash / serum
Phase 1B / planned for early 2027
Industry details →Industry · 02
Apparel
Recovery wear / innerwear / sportswear
Phase 1C / planned for June 2027
Industry details →Industry · 03
Bedding & Home
Pillows / futons and duvets / towels / curtains
Phase 2 / planned for December 2027
Industry details →Industry · 04
Sports & Outdoor
Recovery wear / outdoor wear / cold-weather wear
With Phase 1C / planned for June 2027
Industry details →Industry · 05
Healthcare & Elder Care
Care linens / sheets / pajamas for home care
Phase 2 / planned for 2028 or later
Industry details →02 / By part of daily life
Inside, in daily life.
You can also find Inside products across industries, by part of daily life: getting ready, skin and hair care, family and care, and an active life. In each, the mark shows which material was chosen.
Axis · 01
Getting ready
Morning
Shampoo, scalp essence, toner and underwear. The Inside mark on the things you use every morning.
Axis · 02
Skin and hair care
Skin & Hair
Skin care, scalp serums and towels. Everyday products that start with a different choice of material.
Axis · 03
Family and care
Family Care
Linens for home care, sheets for care facilities and bedding for children. Choosing the material with care.
Axis · 04
Active life
Active
Recovery wear, sportswear and outdoor wear made with materials that have the functions marketed in Japan, such as far-infrared emission.
03 / Newsletter
New partner brands, by email.
Once a month, we email news of new Inside partners, newly listed products and trade shows, so you hear about the Inside Program first.
— Learn
What doesthe mark mean?
What the GranovaQ Inside mark stands for, where to find it and how it differs from other marks, explained from a shopper’s point of view.