The first brands
on their way.
Launch partners · Names under NDA
Brands adopting GranovaQ® Inside. After the first cosmetics launch in Phase 1B (early 2027), the first three to five brands will be featured as launch partners. Each brand's logo, products and qualification date will be published once its NDA allows.
Coming soon
The first Inside-qualified brand will be announced after the first cosmetics launch in Phase 1B (early 2027). For now, this page shows the launch partner candidates we are working with, by industry.
01 / Launch partners by industry
Six industries, six first brands.
In each industry, a first brand is working toward Inside qualification. Brand names are withheld under NDA, but we show the industry, product line and current status.
Launch Partner · 001
Cosmetics
Scalp shampoo
Status:
Inside qualified / launch in preparation
Planned as the first product to launch, in cosmetics. A joint press release will follow once the NDA allows.
Launch Partner · 002
Apparel (recovery wear)
Recovery innerwear
Status:
Inside qualified / two products notified in Japan as general medical devices
In development for a recovery wear line that carries both the Inside mark and recovery wear notified in Japan as a general medical device.
Launch Partner · 003
Bedding & home
Bedding & home textile
Status:
Case study in preparation
Development under discussion with a major bedding and home brand.
Launch Partner · 004
Sports & outdoor
Recovery wear / outdoor apparel
Status:
Proposal under discussion with a sports retailer / track record with a fishing-tackle maker
Adopted for a private-label insulated skirt made by OEM. A route into sports retail.
Launch Partner · 005
Healthcare & elder care
Eldercare linen / hospital textile
Status:
Proposal stage
Textiles used in care settings, proposed to a large elder-care operator in Japan.
Launch Partner · 006
OEM & private label
Multiple OEM / PB lines
Status:
Under discussion with several companies
Preparing OEM programs for the Japanese market, backed by our manufacturing capacity in China.
02 / Partner benefits
What launch partners get.
Benefit · 01
Official listing as a partner brand
Your logo, qualified product names, industry and qualification date appear on the official Inside page, with outbound links to your online store so customers can find you by name.
Benefit · 02
Joint press releases
Press releases issued together with the Inside Program team to trade and specialist media, including help arranging sponsored articles.
Benefit · 03
Trade shows and events
Shared booths at industry trade shows, sample displays and support in business meetings, with the visibility of the Inside Program behind you.
— Apply
Your brand could benext.
There is still room for second and third brands in every industry. Use the form to tell us where you are in formulation, your planned launch date and your current formula.