What brands gain:
three advantages.
Three quiet advantages.
What GranovaQ® Inside brands gain is not loud advertising but quiet advantages: trust from day one, a different category, and shared marketing reach. Each one builds your brand's long-term credibility.
01 / Three advantages
Quiet advantages that add up.
Advantage · 01
Trust from day one
Only products that meet the criteria can carry the Inside logo, so the mark speaks for your material choice. It shows why you chose the material, which means less explaining for your brand.
4 requirements
Genuine material, loading, quality control, audit
Advantage · 02
A different category
When many competitors make similar functional claims, a brand with the GranovaQ Inside mark stands apart. A named material brand gives you a third axis to compete on, beyond price and feature lists.
21 patents
Material protected by patents in China, Japan and other countries
Advantage · 03
Shared marketing reach
The Inside Program offers joint promotion: joint press releases, trade-media features, trade-show tie-ins and a listing among adopting brands. Sharing the investment makes each brand's marketing go further.
Tier 02
Inside logo + full co-marketing kit
02 / The 12-month journey
A typical first year.
The timeline a typical brand follows, from applying for Inside to market launch and review. It shows the investment and the results at each phase.
Months 0–3
Application to sample trials
Apply for Inside form, then NDA, then a shortlist of loading options. Samples are supplied for your prototyping and early evaluation. Investment at this stage is limited.
Months 3–6
Criteria review to qualification
We check genuine material, specified loading and quality control against our criteria, then audit and qualify the product. You receive the full logo kit. Detailed criteria are shared individually.
Months 6–9
Launch preparation
Roll out the Inside logo on packaging, online stores and in-store materials. Align the joint press release and prepare trade-media features.
Months 9–12
Market launch and review
Joint launch, then listing among adopting brands. Monthly sales and brand-awareness data show what Inside has done for your brand.
03 / By industry
Different industries, different gains.
| Industry | Challenge | What Inside brings |
|---|---|---|
| Cosmetics | Standing out in a category crowded with ingredient claims | Recognized as a brand that chose its material with care |
| Apparel | Surface-finish labels alone no longer set fabrics apart | A material bound into the fiber, long-lasting and resistant to washing |
| Bedding & Home | Communicating quality without health or medical claims | Telling what is inside in the language of a material brand |
— Apply
Make the advantageyours.
Tell us your formulation stage, planned launch date and current formulation in the form. The Inside Program team will reply within 1 business day.